Enterprise Lead Pipeline & Product Finder
Comprehensive lead generation system for industrial laser manufacturer with 20+ integrated forms and intelligent product finder with pricing gates.
The Challenge
A global industrial laser manufacturer with operations across multiple countries needed to consolidate their lead generation from 20+ different web forms and launch an intelligent product finder. All leads needed to flow into Salesforce while maintaining data integrity and proper mapping for their complex sales processes.
Our Solution
We designed and implemented a robust lead management ecosystem:
- Unified Lead Pipeline with custom n8n workflows processing and mapping data from 20+ different form sources
- Salesforce Integration ensuring proper data structure, field mapping, and lead routing for the entire sales organization
- Intelligent Product Finder built with Vue/Nuxt to guide customers through complex product selection
- Gated Pricing System capturing qualified leads before providing personalized laser machine pricing
- Product Data Extraction from Salesforce to power the product finder with real-time information
- Data Validation & Enrichment ensuring lead quality and completeness before entering Salesforce
- Multi-Language Support for their international customer base
Results
- 20+ forms consolidated into a single, streamlined lead pipeline
- 100% data integrity with automated validation and error handling
- 3x increase in qualified leads through the intelligent product finder
- 60% reduction in manual lead processing time
- Improved lead quality with gated pricing mechanism filtering serious prospects
- Real-time sync between product finder and Salesforce product catalog
